The Rise of Online Hospitality: A Look into Graduate Hotels


In recent years, the hospitality industry has witnessed a significant shift towards online platforms. With the rise of technology and the increasing demand for convenience, more and more travelers are turning to online platforms to book their accommodations. One such player in this space is Graduate Hotels, a unique hospitality brand that caters specifically to university towns and cities.

What is Graduate Hotels?

Graduate Hotels is a boutique hotel chain that offers a one-of-a-kind experience for travelers. Founded in 2014, the brand aims to create a sense of nostalgia by incorporating elements of local culture and university heritage into each of its properties. With a focus on providing a comfortable and stylish stay, Graduate Hotels has quickly gained popularity among travelers seeking a unique and authentic experience.

The Online Hospitality Landscape

As the hospitality industry continues to evolve, online platforms have become an essential part of the booking process. Travelers now have the convenience of browsing and comparing accommodations from the comfort of their own homes. This shift has not only changed the way people book their stays but has also opened up new opportunities for hotel brands like Graduate Hotels.

Online platforms allow Graduate Hotels to reach a wider audience and attract travelers who are specifically looking for a unique and authentic experience. By showcasing their properties online, Graduate Hotels can highlight their distinctive features and connect with potential guests who share a love for university culture.

The Benefits of Online Booking

For travelers, the benefits of online booking are numerous. The ability to compare prices, read reviews, and view photos of different accommodations makes the decision-making process easier and more informed. Online platforms also offer a seamless booking experience, allowing travelers to secure their reservations with just a few clicks.

For Graduate Hotels, online booking platforms provide a cost-effective way to reach their target audience. By partnering with popular travel websites and online travel agencies, Graduate Hotels can increase their visibility and attract guests who are specifically interested in their unique offerings.

The Role of Hospitality Hounds

One interesting aspect of Graduate Hotels’ online presence is their use of “Hospitality Hounds.” These are individuals who are passionate about the brand and act as ambassadors, sharing their experiences and promoting the hotels on social media. The Hospitality Hounds program allows Graduate Hotels to leverage user-generated content and create a sense of community among their guests.

Through the power of social media, Hospitality Hounds help spread the word about Graduate Hotels, attracting new guests and building brand loyalty. This innovative approach to marketing has proven to be successful, as the brand continues to expand and gain recognition in the hospitality industry.

The Future of Online Hospitality

As technology continues to advance, the future of online hospitality looks promising. With the convenience and accessibility of online platforms, travelers are likely to continue relying on them for their booking needs. This presents an opportunity for hotel brands like Graduate Hotels to further establish their presence and offer unique experiences to a growing audience.

Overall, the rise of online hospitality has transformed the way people book their accommodations. Graduate Hotels, with its focus on university towns and cities, has successfully tapped into this trend and created a niche for itself in the industry. As more travelers seek authentic experiences and convenient booking options, online hospitality is set to thrive, and Graduate Hotels is at the forefront of this exciting evolution.